We do believe in working different way. We always go for different approach to find or suggest the solution. Six things which differentiate us from others are: Domain, Tools, Methodology, Quality, Innovation and Branding.
To be world class, the first requirement is to be able to state your domain. Your domain tells everyone what you stand for. If a company wants to be recognized, it is not always important to be large, it is important for the company to be able to say what it stands for.
The next important thing is the use of tools. What distinguishes an ordinary hospital from an excellent one is not just medical talent. It is also the access to sophisticated tools. The underlying assumption is that the power of the doctor to heal fast and heal well depends on the tools at her command.
The third, and probably the most critical, is methodology. Methodology represents organizational knowledge and is the best guarantee for delivering
predictable performance. For example, when an organization invites a Big 4 consulting company to study its needs, the consultant uses proprietary methodology to determine customer needs. This makes the need assessment process itself defect free and at the same time ensures that irrespective of which person is deputed on the assignment, the result will have predictable Quality. Unless we build a methodology driven company, it will be difficult for us to make a mark in the IT Solutions space.
The fourth key differentiation is Quality. Quality encompasses all aspects of an organization’s maturity and successful ones will be those who have a holistic or all encompassing view of Quality.
The fifth key differentiation is Innovation.
Last but not the least; we will have to differentiate ourselves by building our Brand. A brand is the perceived and potential value in the mind of the customer. It is an assurance, it builds trust.